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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Email Training

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Human-centred customer support often empowers your staff to sound more human, keep matters simple for clients and avoid high profile escalations with how they say and what they actually say. Get your staff to use email effectively with clients. In so many ways, using email to handle clients is like picking up the telephone. There's a lot of common sense when you do it right. The trick is to keep it simple, yet effective. Email is a powerful tool in customer support.

Email writing is an art form, much like music or art. The difference lies in the way that good email writing is done and the way that good email writing should be done. In order to create good email content, you must understand and master the following writing tips.

First, when you write emails you must have an effective introduction. No one wants to read boring opening lines. It is through the introduction that people can get into the email and determine if it is worthy of their time. Having a good opening line will draw people in and help them decide if it is worthwhile reading.

Second, always address recipients by their name. This is one of the most fundamental points of email training. Email addresses are totally useless if they are not used. As a matter of fact, when you send someone an email and they do not use the email address that you have provided them with, it is as if you are giving them a hand-written piece of paper. It is unprofessional and very ineffective.

Third, always write down your ideas on the bottom of every email that you send. This means that you should write your emails on white boards. It does not matter how complicated the email is, you need to make sure that the recipient can keep track of the content that you are trying to convey. This is why you should always begin your emails with a simple and to the point message. This will ensure that the recipient is able to understand what you are trying to say.

Fourth, when you use email writing training, you need to remember to proofread and edit anything that you write. This is crucial especially when it comes to business email writing courses. You may want to read your emails before you send them out so that you can be sure that you are conveying the right message. You can also use a grammar checker. This will ensure that you uphold high standards of writing.

Fifth, when it comes to using email training for a business email writing course, it is best that you use strong subject lines. The subject line is one of the most important things in an email course. It is not only important for grabbing the attention of the reader, but it is also important for making sure that they are interested in what you have to say. In this way, you will be able to convert those who read your emails into customers.

These are just five effective tips that you can apply when it comes to using email writing for business communication writing. If you apply these tips, you will be able to grab the attention of your readers as well as make them read what you have to say. And lastly, avoid using the formal email and informal email when writing your business communication writing courses. After all, you have to strike a balance between formal email and informal email.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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